শুক্রবার, সেপ্টেম্বর ১৪, ২০১৮

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The re-branding journey of Romoni.xyz

Startup Desk: With pilot launched on October 2017, BookmyLook has been able to stir significant conversation in the
beauty industry in Bangladesh. With an innovative model that enables beauticians to become entrepreneurs, and customers to access affordable and quality beauty services at the comfort of their homes, the brand had managed to serve more than 2,000 customers within the first nine months of its operations.
Now planning to launch its own ecosystem of mobile apps and cater to the mass market, BookmyLook has rebranded to Romoni.xyz in September this year (“Romoni” means “woman”). This move will enable it to offer any services and products appealing to the female market in Bangladesh, shifting away from its niche focus on just home beauty services. Under the new brand name, Romoni.xyz will expand its service line to include “tailoring”, “home food”, “fitness”, “crafts”, etc. and allow any female professional or entrepreneur in the creative businesses to be enrolled with their platform to further their businesses. Citing the unique name, the co-founder Armin Khan said, “Changing the name to a simple Bengali one will play a vital role in opening the platform to all kinds of talented women, and helping us form a deeper bond with our beneficiaries”.
The official launch of the full mobile app ecosystem will be announced on 1 st October 2018 through an inauguration program.

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